With a well established network of Playgate Digital Jukeboxes, we connect to your target audience through focussed advertisements to provide memorable, informative and compelling content that get viewers respond to the call to action.
Our advertising methods include:
Squeezed-back video or stationery advertisements.
Squeezed-back video or stationery advertisements are advertising wrapped around the left and bottom part of the video display area.
Squeezed-back video advertisements are moving advertisements and a great way to catch the attention of your target market and drive your message home.
Squeezed-back stationery advertisements are simply a portion of an image displayed and are ideal for campaigns with small lead times.
Squeezed-back advertisements have no sound and will display for up to 15 seconds at a time with one minute intervals between start times for the duration of the video and will only show when a music video are playing.
Specifications
Video or Image resolution: 1280 x 720 Pixels (720p)
Image Format: JPG
Total Advertisement display area: 331700 Pixels Square
Left Hand section display area (Including overlap): 256 x 720 Pixels (183600 Pixels Square)
Bottom section display area (Including overlap): 1280 x 145 Pixels (185600 Pixels Square)
Maximum Duration: 15 Seconds
Cross-fade video advertisements.
Cross-fade advertisements are video advertisements with duration up to a maximum of 10 seconds with no sound and displays in between tracks while one track transition to the next.
The Playgate Digital Jukebox cross-fade all tracks into each other to avoid awkward moments when the music stops.
This function pretty much emulate what a DJ does and it is while tracks cross-fade when Cross-fade advertisements are utilized for advertising adding more value for money for the advertiser.
Specifications
Video resolution: 1280 x 720 Pixels (720p)
Total Advertisement display area: 921600 Pixels Square
Maximum Duration: 10 Seconds
Normal Television style video advertisements.
Normal Television style video advertisements are the same as you would see on your television.
These video advertisements can be any length up to 2 minutes in general and plays with sound.
Normal video advertisements are displayed when the queue are empty with one minute intervals between video advertisements.
Specifications
Video resolution: 1280 x 720 Pixels (720p)
Total Advertisement display area: 921600 Pixels Square
Duration time range: 10 Seconds to 2 Minutes are acceptable.
Stationery advertisements.
Stationery advertisements are images displayed on the video screen while an audio track is playing and when the queue is empty with no video advertisement playing.
Duration times of these advertisements can be adjusted but they normally rotate every 15 seconds.
Specifications
Image resolution: 1280 x 720 Pixels (720p)
Image Format: JPG
Total Advertisement display area: Up to 921600 Pixels Square
Normal Rotation: 15 Seconds
Custom Advertising Campaigns
We can create a custom advertising campaign to meet specific needs.
For example, we can add QR code links from your advertising which direct potential customers to your website or social media pages. We can also create value added campaigns where potential customers redeem actions for credits to play tracks on a jukebox, to mention a few examples.
These advertising campaigns are designed to have your potential customer interact with your brand via various means.
Setup and rollout times for these type of campaigns are much longer so proper planning are essential.
Our proven model:
For advertising to be "effective," an advertisement must be:
* Memorable
* Resonate with consumers by ringing true and delivering a personally meaningful message, even if the brand has a huge target audience.
* Communicate how the product or service fits into consumers' lives or work to make them better, more productive, happier, more fulfilled.
* Stand for values above and beyond the product or service itself.
* Be inextricably linked to the brand, so the ad won't be attributed to a competitor.
Reporting:
Proper feedback to an advertising customer is vital in any advertising campaign.
Playgate Digital Jukeboxes provide the feedback and data you need to make decisions and drive the most effective, focussed advertising campaigns.
Image: Pie diagram of an advertising campaign displaying the times a specific advertisement was shown per region (in colour).
Winning brands combine powerful, meaningful, inspirational messages delivered in ways that touch their audiences, with great products and services that perform to expectations, are credible and trustworthy.
Great ad campaigns are often founded on deep psychological insights.
The messages, delivered in novel and thought-provoking ways, increase the odds they'll be shared virally by brand fans, who further add credibility and awareness.
Great campaigns help brands avoid being commoditized and compete only on price.
They increase loyalty and good will, and can encourage purchase across more items within the brand umbrella.
